An award-winning marketing and tech strategist, Brent had led strategy at global agencies such as TBWA Singapore, Ogilvy Johannesburg and Mindshare Shanghai – as well as product development at Tel Aviv’s hottest tech companies.
Investec are one of the world’s most innovative financial services companies, based in the UK, South Africa and Australia.
I was tasked to develop their payment app – both its brand and product positioning which led to widespread partnerships across SA’s retail sector.
Brent’s fast and accurate insight into our products, and their marketing and UX needs, have helped define two of Investec’s most innovative and ground-breaking fintech projects – one a retail payment app, the other bespoke innovation fund platform. We couldn’t have done this without the breadth of his experience. We are eager to work with him again.
Investec Bank, Emerging Companies Capital lead
As Brand and Digital Planner on Okamoto (healthcare) and Standard Chartered Bank, the strategy work was so well-received it got adopted across Asia and Europe – and earned two highly-coveted Brand Effectiveness Awards.
“Brent is one of the rare planners with a passion for great ideas, backed by his proven and extensive integrated and digital media planning experience. His knowledge of social media, as well as his campaign experience in China were vital assets to our agency and our regional clients. More importantly, he has the creative chops to be a creative professional in the way he expresses his ideas in copy and vision. He’s truly one of the best you can find in this business.”
TBWA Digital Creative Director
I lead the development of the brand positioning, digital content planning and innovation strategy on First National Bank (FNB) and Nando – leading both accounts for three years. Including launching one of FNB’s most successful brand campaigns. I also helped the agency win $32 million in new business.
“Brent brought a rare combination of tech development, inter-disciplinary analytical and data-centric skills which were instrumental to our success with First National Bank across Retail and Commercial sectors – specifically in terms of product innovation, creative technology and laser-sharp marketing acumen.”
Facebook / Head of Creative Shop Africa / Region 4
Brent studied Psychology and Literature at Stellenbosch University, with a Post-Graduate in Marketing from R&Y Business School, and a diploma from Northeastern University in Artificial Intelligence in Healthcare.