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Give us 10 days to unlock your potential

Tailored brand sprints by top tier strategists

Full brand strategy

from $15000

10-day sprints
from $6500

Only a sharp brand position lets you own a distinct place in the consumer’s mind.

We help you understand, define and communicate this position.

Whether it’s investors, users or customers, only businesses that have a clear understanding of the need in the market they are filling, and a sense for the customers they are serving, stand a chance to survive and succeed in these trying times.

David Laxer, The Brief Co. Founder

Out with the old, in with the brief.

We have taken the mystery out of brand strategy, and replaced it with highly structured and strategic sprints geared to provide startups and early stage companies with the foundations for long-term success. This is our position.

Strategic Sprints

Brand XP (1-day workshop)
One day virtual workshop to provoke conversations and unleash your company’s creative DNA
$2500
Brand Strategy & Position
Internal Core Brand Deck: unique brand position, DNA, vision, values, reason-to-believe, naming, tagline *Full list of deliverables to be provided in proposal
$20000
Brand Story
External Core Company Deck: The brand story as told to external stakeholders. includes refinement of messaging, tone of voice, and relevant briefs *Full list of deliverables to be provided in proposal
$15000

Meet the strategists

Michael Schimming

Hamburg

From brand positioning, to complex strategic projects Michael is an accomplished consultant who drives projects forward.

Matthias Kupfer-Ruf

Principal Brand Strategy bei New Work SE

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Lukas Zdrazil

Hamburg / Lugano

Lukas helped us cleverly unite the strengths we have built over many decades with a compelling vision of the future.

Dr. Matthias Quadflieg

Chief Executive Officer, Dolzer

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Eyal Linur

Tel-Aviv

Eyal played a major role in positioning us as a global and trusted brand. He is also a true gentleman.

Yoni Assia

CEO, eToro

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Ayelet Heimann

Amsterdam

Ayelet helped us better understand and solve the market challenges our brand needed to overcome.

Ellie Gold

Venture Capital Partner at Facebook (former VP product & experience at WIV Club)

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Nathan Lyons

London / TLV

An extraordinary fit between business acumen and creativity: this is one of the key strengths of Nathan Lyons.

Professor Paolo Morosetti

Director of Corporate Strategy, Bocconi University

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Federico Lodolini

Amsterdam

Federico is a talented planner – even meeting him at the coffee machine can lead to amazing inspiration.

Alice Bottario

Creative Director, Apple

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Brent Tollman

TLV / Shanghai

Brent is one of the rare planners with a passion for great ideas, backed by his proven and extensive integrated and digital media planning experience.

Kestrell Lee

TBWA Digital Creative Director

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David Laxer

Tel-Aviv

David has an uncanny ability to get into the head of the client, fast, to articulate ideas, big and small.

Carmen DeVille Makover

Director of Corporate Marketing, Kornit

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Tal Schweiger

Tel-Aviv

Tal's true talent lies in his ability to translate complex technologies into simple yet profound human-centric insights

David Laxer

Founder, Laxer Brands

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Find your strategist now

FAQ

Cant find an answer. Contact us.

How do I know if my company is at the right stage for positioning?

General

If you feel your company doesn’t have a unique competitive advantage, a clear understanding of your customer or an inability to even grab customer or investor attention. You can also schedule a call or fill out our Unlock Your Potential survey.

Does the Brief Co. offer additional services?

Services

The Brief Co. is committed to keeping its offering highly focused. That is our position.

What does a final strategy look like?

General

As client strategies are highly confidential, we are unable to present our work on the website. However, if you schedule a call, we will be happy to show you the entire process and email you a detailed workflow.

What happens if I am not happy with the strategy?

General

We have an internal panel of other strategists and advisory board who review the project and determine the quality of work and the desired course of action.

Is there a possibility for on-site meetings?

Online vs Offline

Unfortunately not. In order to make our model work, we need to account for everyone’s time, almost up to the minute. So the only way to do that is by following our carefully designed process.

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