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SCHEDULE CALL

There is no substitute for endless curiosity into the human condition. It is the building blocks for creating brands that stand for something.

SCHEDULE CALL

Timeless brands are based on a simple, magical human insight on which you can establish a long term bond with your audience. It’s not something that just sounds right, it serves a deep need.

Select Strategies

Rocky Mountain Soap Co.

David Laxer

Tel-Aviv

The Rocky Mountain Soap Company has grown from a small, local handmade soap company based in Canmore and Banff into one of the most recognized organic cosmetics brands in Western Canada.

The brand’s secret stemmed from successfully packaging the local magic of the Rockies into a mindful brand that continually delivers on its promise.

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The consummate professional: David has a way with words and more importantly an uncanny ability to get into the head of the client, fast, to articulate ideas, big and small. He nails it by deeply listening and bringing his own insights.

Carmen DeVille Makover

Director of Marketing, Kornit

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Neospeq

David Laxer

Tel-Aviv

Designers often frown on the Made-in-China moniker.

But today’s China is different, and that is the great shift in mindset i managed to bring to Chinese-based innovative furniture manufacturer, Neospeq. Be the first to proudly own the Made in China tag. The entire brand narrative is about the new generation of local craftsmanship and global design sensibilities.

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David played an instrumental part in packaging the downtown’s renewal for the Barcelona Smart City Expo and provided a lasting footprint with his storytelling of the city’s in-depth renewal process

Iris Arie

Director of Urban Renewal, City of Haifa

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Mine

David Laxer

Tel-Aviv

Gen Zers are tired of hookup culture and are actually seeking more meaningful relationships.

This was the key insight in developing a wine-in-a-can brand that is both fun, flirty yet always in control.

Part of the massive shift from bottles to cans across multiple alcohol and spirit segments.

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David knows where you need to go, and how to get you there. quickly and efficiently. He’s fully engaged and treats the project as if it was his own. He is a great communicator and ideas guy, and very fun to work with.

Asaf Juhn

Chief Operating Officer, CannAssure

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Bio

David brings years of experience building & shaping brands with a steady hand of creativity , vision and counsel. With a diverse global experience as a creative director, brand strategist, product builder and chief storyteller.

Originally Canadian, but now splitting time between Berlin and Tel Aviv, David was the Brand Architect for GlassesUSA, as well as the Creative Director for the Rocky Mountain Soap Co. in Banff, Alberta.

David is an avid tennis player, hiker and bon-vivant. He also is the co-founder of the Brief Co.

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