Senior Strategist
Tel-Aviv
Everyone enjoys a powerful story. And every great brand should have one. Your story should be as reliable as it is exciting. It should be backed by facts, values, capabilities and culture. But, only stories rooted in a deep truth can become timeless, almost mythical brands
SCHEDULE CALLI bring 30 years of experience in building and leading some of Israel’s most recognizable brands. I have provided Israeli startups such as Waze, eToro, N-Trig, EatWith with the strategic guidance needed to become global powerhouses.
How did we redefine perception and make N-trig an integral part of every Microsoft surface computer?
By shifting the focus from the technology inside the pen company to becoming The Pen Company.
By redefining the competitive game to leap-frog the undisputed market leader, we forged the path to a strategic exit to Microsoft within a year.
How do we market a GPS that doesn’t yet work? By turning drivers from enemies into allies?
By exciting the crowds with the hutzpah that we can outsmart traffic together.
Rebranding the concept from the pragmatic Linqmap (the original name) to the community we all now know as Waze.
It’s not what you eat. It’s who you eat with.
It’s not just the quality of the food – but the quality of the company. Taking the world city-by-city by storm, creating a culture, changing behaviour, helping people create new bonds and experiences. Building upon this strategy, EatWith rapidly raised their first big round of funding, bringing them to their US launch and subsequent exit.
30 years of experience in advertising, strategic consulting, storytelling, Creative planning, brand management and marketing.
An array of experience in brand building, advertising concepts, application of strategic marketing procedures, managing media campaigns, creating models and thinking tools for online as well as offline media.
