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SCHEDULE CALL

Knowing your brand is “right” gives people assurance. But feeling your brand’s energy gives them thrills.

SCHEDULE CALL

Every brand strategy strives to achieve relevant differentiation. Some stay in the comfort zone giving just enough of a sense of “doing things right”. But, only a few are willing to take a bold stand that sparks energy and moves people. That’s a whole other pair of shoes. How fast would you like to run?

Select Strategies

Dolzer

Made-to-Measure

Lukas Zdrazil

Hamburg / Lugano

Dolzer is the German leader in made-to-measure clothing and apparel.

The company saw their market share eroding as new players emerged, driven by rapid trends in the fashion industry. We developed an ambitious, interdisciplinary brand position that resulted in a vibrant culture transformation, service blueprint and training formats. The strategy firmly placed Dolzer employees as second to none in interpreting and bringing their clients’ personality to life through one-of-a-kind, made-to-measure clothing.

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Lukas helped us cleverly unite the strengths we have built in many decades with a compelling vision of the future. His guidance has been key in turning an ambitious concept into a consistent day-to-day service that recognizes our clients’ individual needs.

Dr. Matthias Quadflieg

Chief Executive Officer

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WLW

Strategic Purchasing

Lukas Zdrazil

Hamburg / Lugano

With almost a century of heritage, industrial marketplace titan WLW “Wer Liefert Was” needed a change.

They needed to anticipate and respond to the rapidly-evolving needs of strategic purchasers: a vast and multi-faceted target group.
After conducting an in-depth analysis of purchasing processes across +100 companies, we defined and validated purchaser profiles, leading to a future-proof positioning, more focused product / UX innovation, and development of more engaging marketing approaches.

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Our business is a complicated matter. Every time I have been contacting Lukas through the years, I knew we will come up with a solution we can confidently run with, leaving no stone unturned in the process. Besides his reliable methodology, I particularly appreciate his motivating attitude, involving everyone and keeping them excited to be on board all through.

Jochen Baumann

Sr. Marketing Executive

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Visable

Digital Marketing

Lukas Zdrazil

Hamburg / Lugano

Visable is a newly born umbrella brand for cutting-edge marketing services, connecting industry suppliers to relevant purchasers.

With emerging digital-marketing services saturating the market, Visable needed to establish a scalable and clear portfolio system in order to set themselves apart and accelerate their growth ambitions.
With a brand position built on speed, flexibility and tailored service for specific needs, the brand cemented its position by conceptualising innovative solutions, and bringing them to market at unconventional speed.

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Lukas combines methodology, structure and creative thinking with business sense and very good communication skills. He can rapidly grasp complex, company-specific mechanics, is always aware of the big picture and the opinions of all stakeholders. His work finds high acceptance among all colleagues and has a significant impact on the business.

Dr. Philipp Gausling

Business Development

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Bio

Lukas holds a B.A. in Linguistics and a M.A. in Corporate Communication & Management from the universities of Zurich and Lugano. After completing his studies, he moved to Germany where he spent several years working as a consultant with the leading international strategy and branding agency Landor.

During his career, Lukas has supported many multinational companies such as BASF, Siemens, Johnson & Johnson, Procter & Gamble, Generali and Volkswagen. He has been instrumental in helping them redefine their purpose, develop and leverage their brand assets, engage their customers and employees and turn opportunities into new and attractive offerings.

 

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